Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility.The companies that are authentic about it will wind up as the companies that make more money.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. We mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Successful people have a social responsibility to make the world a better place and not just take from it.Eurotrade Group wears two hats; the one is business and increasing their shareholders’ value; the other is social responsibility. We believe these two must go parallel to each other.
We mostly support different handicapped associations, organisations and joining their activities.